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Writing engineering proposals can be challenging since engineers are not typically trained in this area during their education, which focuses more on engineering calculations. However, for consulting engineers, success in securing and winning proposals is essential for career advancement. In this video tutorial, Matt Handel, author of "Proposal Development Secrets," shares valuable insights to enhance proposal writing skills. He introduces what he terms the "million dollar question," which is a critical inquiry to ask internally while developing proposals. This question aims to improve the quality and effectiveness of proposals, thereby increasing the likelihood of winning more contracts for engineers.