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CRM implementations can significantly enhance your sales organization but come with risks. Eric Kimberling, CEO of Third Stage Consulting, emphasizes the importance of understanding both benefits and challenges in CRM projects. He notes that CRM implementations differ from ERP and other enterprise software projects, requiring unique approaches. To ensure a successful CRM implementation, it’s crucial to clearly define objectives as the first step. Kimberling aims to share best practices for navigating these implementations effectively, underscoring that success is not guaranteed despite the potential advantages.