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A creative brief is a strategic document, typically one to two pages long, used by marketing teams, ad agencies, and freelancers to define the scope, goals, and requirements of a creative project. Unlike a standard project brief, it encompasses the brand vision, voice, and target audience for creative teams, including writers, designers, and video producers. Clarity in a creative brief is crucial, especially for corporate campaigns, as it helps avoid misunderstandings that can lead to stress, frustration, and increased costs. A well-crafted brief aligns client goals with the creative team, facilitating high-quality work and reducing the need for revisions.