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In this video tutorial, Rene Marquez from Neon Tiger Media discusses the importance of choosing an appropriate business name. He highlights the frustration of spending time and money on a name that is already trademarked or settling for an unavailable social media handle. To help viewers avoid these pitfalls, he offers three essential tips for checking name availability. The first tip is to use the USPTO.gov trademark search database, which allows users to determine if their chosen business name is already trademarked. He emphasizes the significance of this step before proceeding with branding and social media.