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In this tutorial from Consulting Business School, the focus is on creating effective client proposals and presentations, a key aspect of a successful consulting business. The speaker emphasizes the importance of writing high-quality, winning proposals, which vary based on one’s consulting experience and client relationships. In some cases, like the speaker's, clients may request help directly without competition, leading to straightforward proposals that clarify project details such as scope, duration, and cost. However, for larger projects, it's common for companies to solicit bids from multiple consulting firms, meaning that competitive proposals are also essential.