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In this video tutorial, Nan Mehta from Digit.com discusses co-branding, which involves two or more established brands collaborating to create a joint product or promote themselves together. Co-branding leverages existing brand associations in consumers' minds, allowing customers to benefit from multiple brands simultaneously. It is also known as brand building, dual branding, brand alliances, or brand partnerships. A notable example is the collaboration between Nike and Apple, highlighted by the Apple Watch Nike+ agreement, combining Nike's athletic reputation with Apple's credibility in high-quality electronics. The tutorial will further explore a case study on co-branding.
