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In the video tutorial, Julie from Book Launchers discusses the role of press releases in book marketing, particularly for book launches. While press releases typically include a headline, quotes, and book details, their effectiveness for authors today is questioned. Julie highlights the importance of media attention but suggests that authors should consider whether press releases provide real value. She emphasizes that her team helps authors write, publish, and promote nonfiction books to positively impact readers, grow their brands, and generate revenue while retaining rights and royalties. The video aims to clarify the usefulness of press releases in modern book marketing strategies.