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In this episode of "All Up In Yo Business," attorney Aiden Durham from 180 Law Co. discusses DBAs, or "doing business as," and their proper use in business operations. He emphasizes that while the term DBA may vary by state—such as "trade name" in Colorado—its function remains consistent. A key distinction is made between registering a DBA and registering a trademark; they are not the same. Durham encourages viewers to like, subscribe, and share the video and mentions a free downloadable business checklist available in the video description for further resources.