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Emily Probst from Modern Machine Shop outlines the essential steps for writing and submitting a press release. First, decide on the topic, which can range from new products and technologies to events or management changes. A press release serves as a communication tool to convey important updates about your business and its relevance to the manufacturing industry. Second, be concise, as journalists receive numerous press releases weekly, making clarity and brevity crucial for effective communication. Well-crafted press releases can lead to larger stories, highlighting the importance of sharing developments in your business.