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In the video, Chris Bellis from the Sponsorship Collective discusses the obsolescence of sponsorship proposals, asserting that both brands and sponsors have recognized this for about two decades. He argues that many sponsorship seekers continue to rely on outdated approaches, such as creating extensive proposals filled with tiers like gold, silver, and bronze, alongside logo placements. However, Bellis emphasizes that successful sponsorship is not merely about these proposals. Instead, he suggests that the traditional model of sending out sponsorship packages is ineffective and has become irrelevant in today's market.
