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Evan Brown, a technology and intellectual property attorney, discusses the essential elements of a contract for presenters at a conference, including obligations to attend, presentation topics, duration, and payment. He emphasizes the significance of addressing intellectual property issues within the agreement, particularly concerning the right of publicity. To effectively market and promote the event, it's crucial to obtain a release from presenters, allowing the use of their names and images in promotional materials and social media posts. This ensures that the event can legally leverage the presenters' identities for marketing purposes.