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A social media policy is an internal guideline for companies to manage employee interactions on platforms like Facebook, Instagram, and Twitter. With the rise of social media as a key communication tool, businesses can engage with potential customers and strengthen their brand identity, but they also face risks associated with inappropriate or unthoughtful posts that can harm their reputation. This video tutorial explores the importance of social media policies and outlines essential features of an effective policy. Additionally, viewers are introduced to eFORMS, a comprehensive document database, and encouraged to watch till the end for a customizable social media policy template.