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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, guides viewers through the process of creating a proposal for potential clients. He emphasizes the importance of outlining services and costs clearly to secure deals. The tutorial aims to provide a step-by-step approach to crafting an effective proposal, ensuring clients understand all offerings. Additionally, Jordan encourages viewers to subscribe for more content related to starting a marketing agency, building a personal brand, and online business development. The video promises practical insights and resources, including templates and free training.