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The text emphasizes the critical role of customer satisfaction in business, highlighting that 82% of U.S. consumers abandon brands due to poor service. It indicates that inadequate customer satisfaction can lead to lost customers, decreased sales, and lowered employee morale. To enhance customer satisfaction, the text recommends implementing feedback collection throughout the customer journey, which can be achieved through customer satisfaction surveys. ProProfs Survey Maker is introduced as a versatile tool that allows users to easily create various types of online surveys, customize settings, and generate reports, facilitating the collection of actionable feedback.