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Peter Braunstein discusses common misconceptions about trademark registration in his practice. He clarifies that trademark rights are established through usage, not merely by filing for registration. A trademark identifies goods, while a service mark identifies services. The first user of a mark in interstate commerce holds prior rights, regardless of registration. Therefore, a registered mark does not guarantee superior rights to its usage; it is the actual use in commerce that establishes ownership of trademark rights. This understanding is crucial for anyone involved in trademark matters.