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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of effectively selling a project through a well-crafted project proposal. He emphasizes that decision-makers often require personal interaction, rather than solely relying on the proposal document. To increase the chances of funding and support, it is crucial for project sponsors and champions to actively engage with decision-makers, using lobbying sessions and one-on-one meetings to refine their project's goals and address any concerns. Building relationships and effectively communicating the project's value are key to success.