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In this episode of Senayan PR, the host introduces the topic of creating a public relations (PR) plan, responding to viewer questions following the previous episode. The importance of having a PR strategy is emphasized, highlighting its utility for various campaigns, brand planning, or even small projects. A PR plan serves as a blueprint for outlining activities, budgeting, and establishing evaluation criteria post-project. The host intends to guide viewers through the steps of developing a PR plan, promising to share valuable insights and tips throughout the tutorial.