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Tech, channel, and strategic partnerships. They can sound similar, but knowing the difference will help you choose the perfect strategy for your ecosystem. So lets get into it. Tech partnerships are when two tech companies team up to build an integration. The integration improves their shared customers workflows, and both products become an indispensable part of their customers tech stacks. Integrations help your product do way more without needing to build additional features yourself. Channel partners typically recommend, sell and provide product expertize on behalf of their tech partner for their shared customer. Its like an extension of your sales and customer success teams. A strategic partnership can take many forms. It could be a really great tech partnership, channel partnership or a combination of both. Its up to your company and the goals youre trying to achieve. Strategic partnerships generally entail year over year campaigning and a high level of