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In this segment, Michael discusses the importance of maintenance agreements for in-home service businesses, emphasizing that cash flow is crucial for company sustainability. He highlights that maintenance agreements significantly enhance a company's cash position, outperforming other offerings. Despite their importance, many service companies either do not offer maintenance agreements or lack belief in their value, often citing reasons such as them being loss leaders or no profitability. Michael expresses frustration over these misconceptions while acknowledging seasonal time constraints as a common excuse for not pursuing maintenance agreement sales.
