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In this episode, Andrew Krause, co-founder of EventRight, discusses the fundamentals of licensing contracts. He clarifies the distinction between patents and licensing agreements, noting that while a patent protects an invention, a licensing agreement is a deal with a company that requires them to pay royalties for selling the product. Krause highlights key aspects of licensing agreements, including their necessity and common misconceptions. He points out that many companies are indifferent to patents, as some are willing to pay royalties regardless of patent status. The aim is to provide insights into the basics of licensing in the context of product development and marketing.
