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The tutorial emphasizes the importance of trademarking a brand, especially for e-commerce and Amazon sellers, as it helps distinguish products and protects the brand's identity. The speaker will walk through the application process step-by-step, noting that while hiring a lawyer is recommended by the United States Patent and Trademark Office, individual sellers can handle the application themselves, as it is relatively straightforward. The tutorial will cover preliminary steps before starting the application and will specifically go through the trademarking process for a golf brand. By the end, viewers will understand what to do next in the application process.