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In this tutorial, Anna explains how to craft a compelling business proposal. She begins by defining a business proposal as a document that presents a service or product to a potential client. Anna compares building a proposal to constructing a house, identifying three key components: the "roof," which includes company information and qualifications to differentiate from competitors; the "walls," showcasing an understanding of the client’s problem through research; and the "foundation," consisting of pricing and methodology detailing how to solve the client’s issues. The tutorial also promises tips from an experienced software company to significantly enhance deal-closing speed.