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In today’s video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement, highlighting five essential elements to include in every sponsorship contract. He emphasizes the importance of consulting with a lawyer before drafting any agreement or contract, particularly for sponsorships, due to their legally binding nature. Bale reiterates that engaging legal counsel is critical when forming such agreements, underscoring the significance of understanding sponsorship as a marketing discipline. Don't forget to subscribe and click the bell icon for updates on new videos.