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Hey there, fellow marketers. Professor Wolters here, and today were here in Prague, right on the river, so you can hear it rushing by, and today what I want to talk about are four different kinds of products that you will see out in the market and youll realize that wow, a different kind of product will have to have a different kind of advertising, a different kind of information you want to share, and things like that, okay? So, first product I want to talk about are convenience products. These are products you dont even think about. Youre buying whatever is the closest thing to you, whatever is the easiest thing to buy, so like convenience products, oh, whatever so- you know, whatever soda is there, whatever toilet paper is there, Im gonna buy those things because if I need toilet paper, I dont really care what it is. Im going to get whatevers there. Whatever soda is in the vending machine. Yes, I prefer Coke, but you know what, if its a Pepi- Pepsi vending machine, I