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In this video, Rene Marquez of Neon Tiger Media offers guidance on choosing a business name. He highlights the pitfalls of settling for unsuitable names, such as using trademarks that could be legally restrictive, or cumbersome social media handles. The episode provides three essential tips and tools to verify the availability of chosen names. The first tip is to use the USPTO.gov trademark search directory, which allows users to check if their desired business name is already trademarked. This ensures that entrepreneurs avoid costly mistakes related to branding and trademark issues. Further insights will follow in the episode regarding trademark considerations.