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The tutorial focuses on licensing artwork and essential elements to consider in contracts. The speaker shares their experience working with Control Prepaid Mastercard, which licensed their artwork for an artist series card. Key contract elements to examine include payment terms, such as whether compensation is based on royalties or a flat fee. When royalties are involved, it’s crucial to understand the percentage—whether it’s based on revenue or gross profit—and the number of items to be produced. The speaker emphasizes the importance of thoroughly reviewing these aspects to ensure fair compensation when licensing artwork.