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Writing a press release is crucial for your promotional campaign as it can determine your press and radio coverage. This video tutorial will guide you through the process of crafting an effective press release. Many musicians find it challenging to write about themselves, akin to creating a CV or bio, yet it is vital for marketing your music. Start by gathering essential information, including your artist bio, which should be simplified into bullet points. Additionally, obtain a private streaming link for your release, with SoundCloud recommended for uploading your MP3. Marking the file as private will allow journalists and producers easy access to listen.