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The tutorial emphasizes the importance of integrity in business, highlighting that a lack of it can lead to instability and imbalance. The Alliance for Integrity advocates for sustainable development and corruption prevention to foster a more ethical society. The analogy of pure apple juice is used to illustrate how a single corrupt action (a "rotten apple") can compromise the integrity of an organization. To maintain quality and build trust, companies should implement four key strategies: create a code of ethics and conduct, identify conflicts of interest, establish a reporting channel, and train employees on integrity policies. These measures help ensure that integrity remains central to business practices.