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In this video tutorial, the focus is on how co-branding can enhance brand reputation, market share, and overall brand value. The presenter highlights the importance of weekly brand tips provided by Elements, Brand Management, aimed at helping brands distinguish themselves in the market. Co-branding is defined as a marketing strategy that involves two or more brand names collaborating on a product or service to form a strategic alliance. This strategy can enhance the reputation of the involved brands, depending on the approach taken. There are four main co-branding strategies: gaining market share, global branding, brand reinforcement, and brand extension, with examples like Star co-branding mentioned.
