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Craig Catlett from United Methodist Communications discusses his role as a training and development specialist, focusing on helping churches improve their communication, particularly through social media. He emphasizes the importance of Facebook, the largest social media platform, for churches and addresses common questions regarding enhancing their social media presence. The webinar aims to explore ways to promote specific events on Facebook, with a 30-minute presentation followed by a Q&A session. Catlett begins by outlining fundamental concepts before proceeding to more advanced strategies for effective event promotion.