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In this video tutorial, Alex Berman from Inspire Beats discusses how to write a proposal. He defines a proposal as a document sent to clients in B2B selling that outlines the services offered and demonstrates the provider's capability to meet the client's needs. Proposals should be customized to address the client's specific problems and include detailed solutions and relevant project information. Berman emphasizes that understanding when to use a proposal is also crucial for effective communication with clients. He sets the stage for the tutorial while humorously acknowledging the unconventional location he's recording from.