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Hugh Taylor discusses how to write a book press release, a vital yet challenging task for authors who must summarize their work objectively. He acknowledges the difficulty in transitioning from writing a book to creating a press release, noting that it can feel painful for authors to describe their own creations in the third person. Taylor offers tips and suggests that while his approach has been effective for many authors, there are various methods to consider. He also provides a downloadable template for writers to use as a guide for crafting their press releases.