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Writing a press release for your next release is crucial for your promotional campaign, as it can significantly impact your chances of receiving press and radio coverage. The video tutorial explains how to effectively write a press release to maximize coverage. It acknowledges that writing about oneself as a musician can be challenging, similar to crafting a CV or bio. The press release is vital for your marketing strategy as it represents you and your product. Begin by gathering essential information, such as your artist bio, which should be formatted into bullet points. Additionally, create a private streaming link for your release, preferably on SoundCloud, making it easier for journalists and producers to access your music.