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meta are rolling out a brand new campaign type called Advantage Plus shopping campaigns now these are a massive change to the way we set up structure and manage Facebook ad campaigns while its still really early in terms of the rollout and very few ad accounts have this feature at the moment Facebook say it makes a pretty big difference in their internal testing theyre claiming a 12 reduction in cost per acquisition or cost per purchase and a 15 increase in row as on average so in this video Ill walk you through exactly what they are and how they actually work and Ill give you a live demo inside the ad manager to show you how to set them up as well and as I said Facebook are rolling this out gradually so if you dont see this inside your ad account now just be patient youll probably see it within the next couple of months at most so whats really interesting about these campaigns is they throw out a lot of the traditional methods that we use when were setting up and structuring a