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CUTTS: A question from Bangalore. Amalve asks, Do title and description tags, are they helpful to increase the organic Click-Through Rate which will in turn help with better rankings with a personalized search perspective? Great question. So many people think about rankings and then stop right there. And thats not the right way to think about things. You want to think about rankings and then you want to think about maximizing your Click Through, which means making your title and your snippet very, very compelling. Not deceptive, but something that invites the users to click on it because they know theyll find what they want. And then you want to think about conversion rates and you want to get good ROI. And so, title and description tags absolutely can increase your organic Click-Through Rates. Try to optimize for that because it doesnt really matter how often you show up. It matters how often you get clicked-on and then how often you take those clicked on visits and convert th