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weamp;#39;re moving fast and weamp;#39;re sort of lazy humans all of us you donamp;#39;t read the whole subject line you read the first few words youamp;#39;re like okay cool and then you open up the email the second half of the subject line could literally say youamp;#39;re a loser and you never even see it so what you do in those first few characters are everything capitalize that first word in your subject line maybe that word says today all right maybe that word says s youamp;#39;ll see an over 15% increase in overall open rates all right you can also use a colid new event colon biggest sale colon eye contact came out with a study found that the single biggest determining factor of increasing open rates for any campaign is the use of a colon after that declarative phrase or word to start your subject line it feels ridiculous it feels like a gimmick but if you donamp;#39;t get people to open up your email who actually cares whatamp;#39;s in your emails
