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so this one little tweak has seen us receive a 43.5% um decrease in the cost to acquire a lead on meta um so let me give you a bit of context behind this So currently weamp;#39;re running a lead generation ad weamp;#39;re spending about 15 bucks a day um weamp;#39;re probably around about $350 $400 in now and what we noticed about 5 days ago was that the original ad that weamp;#39;re running the lead cost to acquire a lead actually started to increase so it started out around about that $11 mark and it slowly has increased up to about $16.30 now our Target goal for cost for lead with this ad is around $10 a lead so when we started to see that climb over a couple of days weamp;#39;re like hm hold on a second somethingamp;#39;s not quite working here so we wanted to do a bit of testing and measuring and see what we could come up with so literally what we did was we changed one little thing so the current the original ad version one of the ad was a video ad where we had the text or
