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I wont lie. I wish I knew about these when I started my copywriting business eight years ago. Keep watching for my list of eight crazy cool and insanely simple tools that will make you a better writer. Hey guys, its Alex. Whats up? Now, I get a lot of questions from you guys asking me what software and templates I use to write my copy. Now, the truth is I am not a big fan of plug and play software or swipeable templates because these take the essence out of the craft. Writing compelling copy or content isnt about using machine-generated words or just copying what anyone else is doing. Its about getting inside the mind of your customer and helping them solve a problem with a product or service that you know can deliver them results. Now, what I am a big fan of, though, is tools that can elevate my marketing, optimize my writing and provide useful insights into what people are looking for right now. So today, I am sharing The Copy Posses go-to list of tools that you should absolute