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hello everyone welcome to business school 101 when you walk into a Target store you might find a Starbucks coffee shop right on the corner when you shop in some of Louis Vuittons retail stores you might see some posters of the newest model of BMW i8 in todays business world we saw an increasing number of firms entering strategic alliances to either enhance their strengths or compensate for their weakness so what is a strategic Alliance why do firms choose to form them what are the major types of strategic alliances are there some famous examples of strategic alliances from the real business World in this video I will discuss these questions with you section one what is strategic Alliance strategic alliances are voluntary Arrangements between firms that involve the sharing of knowledge resources and capabilities with the intent of developing processes products or Services the use of strategic alliances to implement corporate strategy has exploded in the past few decades with thousands