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another way to promote gift certificate sales is to actually offer specials so if somebody buys say three or more our massages through with gift certificates maybe you can take five to ten dollars off per per each session you can also offer what Ive done before in the past was if they bought three hour massages I threw in a free peppermint foot scrub with one of those sessions just to give back to the people who are giving the gift certificates to others and promoting your business for you