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hi there my name is cam and welcome to another salesforce marketing cloud functions in five minutes today well be looking at the lookup function in amp script and how we can use it to retrieve values from your data extensions and use it in your cloud pages and emails so lets start off with having a quick look at the documentation lookup function contains four properties the data extension name that you want to look up the column that you want to return a value from and then the name value pair in the third and fourth properties so the example function shown on the page would do something like this it would target the data extension called postcode returning a value from the city column where the matching postcode field is equal to 46016 and as shown in the example this should return the value of anderson using this same data extension we could tweak things a bit and instead look up the column 4 state for the postcode value is equal to 30824 this should return the value of georgia yo
