Take out background in a Creative Brief - Online Editor

Take out background in Creative Brief with DocHub!

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How to take out background in the Creative Brief

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let me show you how to write a creative brief with an example from hinge my name is julian cole a strategy trainer and consultant to leading brands like facebook uber apple and disney on this channel i want to help you master the fundamentals of strategy im going to show you how to use the creative brief format of the get who to buy the brief formula is great because it follows the one rule of creative briefs be brief its a fill in the blanks type format with four key pieces the get the consumer target the who the consumer problem the two the consumer goal the buy the single-minded proposition so lets look at the spot for dating app hinge and then break down the brief [Music] hinge wants you to meet someone great even if it kills us [Music] because when you find the real thing you wont need us anymore which is kind of the point [Music] hinge the dating app designed to be deleted so the target was young millennials in capital cities the problem for this audience was that they saw da

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What should a creative brief include?

Essential elements of a creative brief Title and description. Goals and objectives. Audience. Messaging and tone. Assets and deliverables. Stakeholders. Budget. Timeline.

What makes a bad creative brief?

Dont be too prescriptive in your brief, Talcott says. Describe the problem, but let the creative team think about the solution. If the marketer goes in with a preconceived idea and says, I want the creative team to execute my idea, you may as well not have the creative team, Talcott says.

What should not be in a creative brief?

2 Too much or too little information. Another common mistake when creating a creative brief is to include too much or too little information. A creative brief should be concise, clear, and focused, but also comprehensive, detailed, and specific.

What makes a bad design brief?

Lack of Brand Guidelines If your brief lacks clear brand guidelines, your designer could end up creating something that smells all wrong for your brand. This can lead to a jarring and inconsistent user experience, which is rarely successful.

What are the challenges of creative brief?

The main problem is that marketers easily confuse business and marketing goals with communication objectives. But in the creative brief, you need to identify a specific consumer/customer behavior that you seek to change. What are they doing now?

How do you break down a creative brief?

Simplify the brief One method of distilling your brief is the Get To By scenario. Think about who you want to get to do something, what you want them to do, and how youre going to manage it. Another ten-minute method is to take your first five minutes distilling your brief into sixteen words.

What are the deliverables in a creative brief?

Your deliverables are the specific items that you plan to create. A creative brief might have one deliverable, especially if its a large piece of content, such as an ebook, or several.

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Take out background in the Creative Brief

Take out background in Creative Brief with DocHub!

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How to take out background in the Creative Brief