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Hey there, Benjamin from Loves Data here! In this video, Im going to show you how to track conversions from your Facebooks Ads. I will show you the steps to configure a custom conversion in Facebook based on your existing pixel, how to send events to Facebook using Google Tag Manager, and how to track conversions from your Facebook Ads into Google Analytics 4 (GA4). By tracking conversions into both Facebook and Google Analytics, you will be able to optimize your ads, and compare their performance against your other marketing campaigns. Lets jump in and get started! Before we get started, I want to give a shout-out to Whatagraph for sponsoring this video. Whatagraph lets you quickly and easily create visual reports that you can use for yourself or your clients. You can use it to create single-screen dashboards and multi-page reports. And you can find a link to my video that walks through how to create a KPI dashboard using Whatagraph in the descriptio