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In this video, Benjamin explains how to track conversions from Facebook Ads. He covers configuring a custom conversion in Facebook, sending events to Facebook using Google Tag Manager, and tracking conversions in Google Analytics 4. By tracking conversions in both platforms, you can optimize ads and compare performance across marketing campaigns. The video is sponsored by Whatagraph, a tool for creating visual reports and dashboards. Check out Benjamin's video on creating a KPI dashboard using Whatagraph in the description.
