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Trevor Bragdon from Seven Figure Fundraising discusses the importance of creating a great thank you letter for donors. He emphasizes the need to keep the letter simple by thanking the donor for their gift and reminding them of the reason they gave. The key is to make the letter personal and warm, avoiding language that is too corporate or distant. The five sentence thank you template, known as "look back, look down, look forward," helps create a more personalized and engaging thank you letter. The template consists of five sentences that follow a storytelling and pitch framework, making the donor feel appreciated and connected to the cause.
