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hi, I'm Emily Probst with Modern Machine Shop. Writing and submitting a press release is easier than you think. Follow these steps: 1. Decide what to write about (new product, technology, event, trade show, merger, new management). A press release is a communication tool to inform us about your business and why we should pay attention. It can lead to larger stories. 2. Be concise as journalists receive many press releases. Keep it brief.