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MARK TRADEMAN, TMIN NEWS ANCHOR discusses the importance of informing the USPTO about ownership changes in federal trademark applications or registrations. An ownership change involves modifications to the legal entity owning the trademark, such as changes in name or entity type, or complex assignments like selling the entire business. The video tutorial covers three common types of changes and explains how to update ownership information with the USPTO. Keeping ownership information up-to-date is crucial for businesses that have undergone name changes, entity type changes, or changes in trademark ownership.