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A social media policy is an internal document used by companies to guide employee interactions on social media platforms. With the rise of Facebook, Instagram, Twitter, and other channels, firms have more opportunities to engage with customers and establish their brand identity. However, the speed and reach of social media also pose significant risks, as poorly thought-out posts can damage a company's reputation. In this video, eFORMS will explore the role of social media policies and what a good one should include. Stay tuned for a link to create and customize your own social media policy.
