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It’s just going to be the one big lump sum. I’m almost all the way through Pricing Creativity and I was wondering, you have your three price brackets that you show the client, I was wondering if you also do a price breakdown within like a $10k, a $19k and $30k so to speak. Do you do a price breakdown for each item on there, just to clarify what you have in your book? Hey Lowell, thanks so much for the question. So when you’re creating a 3-option, 1-page proposal for your client, you’re listing the price of each option at the bottom. So maybe option A is $10k, option B is $20k, option C is $30k. But you’re not breaking it down any further to line item-out anything. It’s just going to be the one big lump sum that you show at the bottom of each option that you’re putting in front of your client. Where you might break something out further is in your big anchor option if you're choosing to tie any compensation to risk. It may be for example that you have a fe...
