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hi my name is mark and we're going to look at how to write a marketing research proposal market research is vital in all businesses and it's very important that this is done before any form of activity takes place so it's very this document is very very important we need to start with an analysis of the market itself and therefore the situation of the company the products the services or whatever is being researched what is actually going on so there needs to be some form of overview summary of the current market itself then we need to look at the segment of the market and how that is in terms of uh movement is it a positive situation at the moment is it stale is it decreasing what is the life cycle of this particular field that we're looking into at the moment we look at the company the history its traditions its styles of operation and the tactics it's used and employed beforehand then we have to say now what is the objective of this particular company what does it want to do does i...
