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when we talk about SAS businesses I think the first thing is we have to realize that theres a lot of different kinds you know an example might be a company that sells tax software which gets used you know once or twice a year others if you think of a company thats in you know does productivity software as an example that you would expect your users or customers to use it frequently the things that most companies will care about will be engagement and stickiness so percent of active users on a daily weekly monthly basis followed by a virality which is how many of my users or customers are sharing this with other people followed by revenue metrics and typically thats monthly recurring revenue and then I think on top of that you you have to think about growth and you have to think about acquisition so which of my marketing channels my sales channels are the most effective at converting the best types of users the last one that you know is incredibly important is sure so churn is typic